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Grundies- Blue September


GRUNDIES are  giving back to Blue September this month with a $1.00 from every pair of Grundies sold going back to Cancer research.


The Grundies Story.


When clothing company Pacific Brands moved its manufacturing offshore, over 2000 Australians lost their jobs. Melburnian and former Pac Brands employee, Tony Vass, witnessed the impact of the mass redundancies first hand and vowed to tread a different path, investing in local manufacturing and creating his own underwear line “Grundies”.

“The day Pac Brands announced it was moving manufacturing overseas was a pivotal day for me” Tony said. “That decision cost thousands of people their jobs, many of them close colleagues of mine. That was the day I decided I was going to be the master of my own destiny, create my own underwear line and put back in to the australian garment manufacturing industry.”

Grundies underwear launched early 2010 and is the culmination of over 2 years of research and development, utilising some of Australia’s best underwear designers and local manufacturing facilities. “It was important for me to manufacture locally”, Tony said. “I have built up a wealth of contacts within the industry and it’s important for me to manufacture Grundies locally where I can invest in local jobs and ensure we are getting a top quality product to market.”

Tony is aiming for a distinctly Australian flavour with Grundies, from the name which derives from Australian rhyming slang for undies – “Reg Grundies”, through to the design of one of his Grundies ranges featuring iconic images of the Australian flag and the southern cross.

As for any suggestion Tony is taking on Pacific Brands, Tony is quick to clarify. “Grundies is the tongue in cheek, fun and a totally different proposition from mass-marketed department store underwear.  I am aiming for the best quality australian made underwear that money can buy and selling them online allows me to sell Grundies at a price everyone can afford.”

Grundies is already off to a great start..

Grundies are available exclusively online at www.grundies.com.au <http://www.grundies.com.au>

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